Greetings from Memphis

I'm Cam Elliott

I’m Cam Elliott

Today’s marketers seem to constantly find themselves replaced by a new mobile or web application meant to automate the process of creating and sharing stories people love to consume.

Fortunately, technology has yet to replicate the power of content crafted through genuine human emotion. Enter people like me.

I’m a marketing strategist with a passion for smart content and a knack for technical skills, like project management and graphic/web design.

News

Work Experience

Apr 2019 – Today

Brand & Content Manager B2B

Green Mountain Technology | Memphis, TN

I am responsible for the brand strategy/communication of a highly technical and luxury B2B service.

  • Designed and implemented brand image refresh (brand colors, brand guidelines, brand positioning, brand presentations, and trade show booth design).
  • Strategized, designed, and implemented brand communication strategy across variety of platforms (educational webinars, digital and traditional marketing/sales media/materials, photo shoots, and trade shows).
  • Collaborated with Operations and Sales teams to structure and design effective product positioning focused on improved User Experience.
  • Conducted business analysis and presented KPI reviews.

Brand/Design Management, Graphic Design, Presentation Storytelling, Communication Strategy, B2B Marketing, Market Analysis, UX Design, SEM & SEO

Jun 2017- Apr 2019

Digital Marketing Strategist & Account Manager

RedRover Sales & Marketing Strategy | Memphis, TN

As a Digital Marketing Strategist, I oversaw a variety of client accounts. I created content for ads, email marketing, social media, and websites. I played a specific role in leading the digital strategies (SEO and PPC) for key accounts.


Account Leadership, Content Strategy, Data Analysis, SEM & SEO, Social Media, PPC

Jan 2016- Jun 2017

Packaging Artist

Radians, Inc. | Memphis, TN

I designed and updated packaging for a series of industrial and retail products, ranging from eyewear to hearing protection. I also managed communication with both domestic and international vendors to ensure accurate packaging printing.


Dieline Creation, Illustration, Graphic Design, Project Management

Jul 2013- Jan 2016

Communications Coordinator

Fontbonne University | Saint Louis, MO

I lead the design and strategy of over six departmental brands, ranging from logo design, brand collateral, and social media strategy, and developed two eLearning modules available to the entire student population. I also co-managed a ten-person department and personally supervised six members.


Brand Development, Graphic Design, E-Learning Design, Social Media, Staff Management

Jun 2011- Aug 2011

Financial Clerk

Naval Facilities Engineering Command | Norfolk, VA

I created and distributed various financial spreadsheets and analysis from the base to Washington, D.C. Due to high level of confidential employee information, I was also granted Secret Clearance.


Data Analysis, Financial Analysis, Secret Clearance

Education

Tech 901 Coffee Cup

2018

Tech 901

Code 1.0: Introduction to Computer Science

Webster Coffee Cup

2013 – 2015

Webster University

Master of Arts (M.A.) Advertising & Marketing Communications

Fontbonne Coffee Cup

2009 – 2013

Fontbonne University

Bachelor of Science (B.S.) Business Administration, Marketing Concentration

Certificates

Google Coffee Cup

Google Ads Certified

Abilities & Services

Coding & Websites

  • Coding: C+, CSS, JavaScript, HTML/HTML5, & Python
    Domain, email, & server setup.
  • SSL certificate installation.

Column Writing & Editing

Content Strategy

  • Brand story development, including target audience analysis and identification.
  • Full analysis, creation, and implementation of website, blog, email, presentation, and social media content, including SEO optimization.

eLearning Developer

Graphic Design

  • Brand collateral, email, logo, presentation, social media, and website design.

Search Engine Marketing

  • Search Engine Optimization
  • Pay-Per-Click: Google Ads & Social Media

Apps & Software

Cam's Apartment Window

Adobe Creative Suite

AfterEffects, InDesign, Illustrator, Lightroom, Photoshop, Premiere

Email

Constant Contact, Mail Chimp, MyEmma, Pardot

Google & Social

Google Ads, Google Analytics, Facebook, LinkedIn, Instagram, Twitter

Website

Hubspot, Joomla!, Pardot, Shopify, WordPress, WooCommerce

Have a question – or a project – in mind?