Cam Elliott

Cam Elliott

Creative Designer living in Memphis, TN

Developer, Graphic Designer, Writer

About

Versatile Creative Strategist / Accomplished Marketing Leader / Solutions-Oriented Innovator
But Also: Coffee Enthusiast / Frequent Emoji-er / Excellent at Crosswords

Accomplished creative designer with innovative problem-solving skills.

Led B2B rebrand, collaborating across teams to define brand narrative, design, and messaging.

Expertise spans content strategy, SEO, graphic and UX design, resulting in 50% organic traffic growth.

Current Passion Projects

Experience

  • APR 2019 – Present Creative Manager, Brand Designer, Content Strategist, SEO and Website Manager > Green Mountain Technology
    • Spearheaded creative direction/execution of B2B rebrand and collaborated with cross-functional teams including product designers, managers, engineers, executive leadership, and customers to define overarching brand narrative, brand design, product messaging, and content strategy.
    • Developed and refined brand’s first design system and content guidelines (including voice/ tone, messaging framework, and visual style) resulting in a 30% boost in both brand consistency and customer engagement across website, social media, email, PPC/print ads, and sales presentations.
    • Conducted market analysis and in-depth B2C customer research, producing over 150 pieces of high-impact consumer-facing collateral – including articles, infographics, presentations, and videos – resulting in a 35% improvement in user engagement.
    • Leveraged SEO techniques and UX design principles to optimize website visibility, resulting in an impressive 50% growth in organic traffic, pagespeed scores above 90, and frequent selection as Google’s featured snippets.
    • Implemented mobile responsive best practices in email design, resulting in a notable 25% enhancement in campaign engagement and overall improved user experience.
  • JUN 2017 – MAR 2019 Digital Marketing Strategist, Project Manager, Customer Success Manager > RedRover Sales & Marketing Strategy
    • Managed and directed cross-functional project teams primarily for high-touch customer service accounts.
    • Collaborated with clients and internal stakeholders to align project objectives, contributing to a 25% increase in client satisfaction scores.
    • Managed and optimized PPC advertising campaigns, resulting in a substantial 30% increase in click-through rates and a 20% decrease in cost per click.
    • Conducted comprehensive keyword research and analysis to refine SEO and PPC strategies, contributing to a 25% improvement in search engine ranking positions.
    • Orchestrated email campaigns with precision, leading to a 20% rise in open rates and a 15% increase in click-through rates.
    • Successfully managed the launch and maintenance of 5 key account websites, driving a 15% boost in user engagement.
  • JAN 2016 – JUN 2017 Graphic Designer, Packaging Production Artist > Radians, Inc.
    • Collaborated closely with cross-functional teams, leading to a 30% improvement in design alignment with marketing objectives.
    • Ensured accurate production of packaging designs, resulting in a 95% reduction in production errors and costs.
    • Implemented efficient design workflows, leading to a 75% increase in design project completion rate – specifically by automating the process of updating thousands of artwork files with new copyright information, revised safety instructions, and product descriptions.
    • Adhered to brand guidelines and design standards, maintaining a consistent and cohesive visual identity across all materials.
    • Collaborated with print vendors to oversee production processes, achieving a 98% on-time delivery rate and high-quality print output.

Education

  • 2015
    MASTER OF ARTS (M.A.)
    Advertising and Marketing Comm. > Webster U.
  • 2013
    BACHELOR OF SCIENCE (B.S.)
    Business Admin., Marketing Conc. > Fontbonne Univ.

Certifications

  • 2021 California Institute of Arts UI/UX Design Specialization > Coursera View Certificate
  • 2018 Code 1.0 Intro to Computer Science > Tech901

Standout Skills

  • Published industry thought leader frequently recognized for distilling complex topics into impactful and accessible content.
  • Multidisciplinary marketing unicorn fusing creativity, technical know-how, and marketing fundamentals.
  • Positive team influencer adept at fostering collaboration and breaking down barriers.

Apps

Adobe Creative Cloud

Adobe Creative Cloud

Adobe XD

Adobe XD

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Adobe InDesign

Adobe InDesign

Adobe Lightroom

Adobe Lightroom

Adobe After Effects

Adobe After Effects

Adobe Premiere

Adobe Premiere

Procreate

Procreate

Microsft PowerPoint

PowerPoint

Micrsoft Excel

Excel

Microsoft Word

Word

Apple Keynote

Keynote

Apple Pages

Pages

Languages


HTML, CSS, PHP, JavaScript, HubSpot HubL