I’m a marketer and graphic designer with a passion for creating meaningful narratives and user experiences accentuated by complementary design.
- 2021 California Institute of Arts UI/UX Design Specialization > Coursera View Certificate
- 2018 Code 1.0 Intro to Computer Science > Tech901
MASTER OF ARTS (M.A.) Advertising and Marketing Comm. > Webster U.
BACHELOR OF SCIENCE (B.S.) Business Admin., Marketing Conc. > Fontbonne Univ.
- APR 2019 – TODAY Brand Manager > Green Mountain Technology Sole graphic/web designer, web developer, and content manager/writer (responsible for entire content library). Perform market research to build accurate, consistent, and competitive messaging across website, emails, presentations, and other sales material. Big Success: Brought GMT’s culture of excellence and industry expertise to life with new visual brand identity.
- JUN 2017 – MAR 2019 Digital Marketing Strategist > RedRover Sales & Marketing StrategyCreated email, PPC, social media, and website content strategy and story-driven narratives for variety of client accounts, ranging from agricultural to e-commerce (B2B to B2C). SEO and HTML lead. Big Success: Designed a number of client presentations that helped tell a culture story.
- JAN 2016 – JUN 2017 Packaging Artist > Radians, Inc.Designed packaging for broad product line, often with several cycles – protective packaging for international transport, instructional packaging for domestic assembly, and consumer-driven packaging for retail shelves. Worked collaboratively with Warehouse, Procurement, and Quality Assurance to source packaging and ensure compliance.
Expertise and Skills
- Graphic and UI/UX DesignWith a passion for a variety of design formats, I have a wide experience in both digital and print design. e.g. Websites, emails, social media, packaging, invitations and direct mail, as well as more complex initiatives like company culture and user experience elements.
- Brand StrategyStory-telling, or strategy driven narratives, is also a passion of mine, and it’s rare to find someone with interests and experience in both design and content creation. These skills combined with my ability to quickly see the bigger picture set me apart in the field of branding.
- Content & Digital MarketingFrom strategy, research, design, and implementation, I love creating a rich content library – full of articles, white papers, webinars, etc. – that is impactful to both its existing and desired audience. All created with SEO and social media best practices in mind.
Adobe Creative Cloud
Adobe After Effects