Cam Elliott

Writings

From Cam Elliott

Since I was young, I have loved writing. As I grew older, my love for writing turned into a passion – a passion that led me into the field of design and marketing.

What I enjoy most about my career as a creative designer is seeking out new and better ways to communicate, which often means spending a great deal of time thinking about and building strategies for the intended audience.

Sometimes this thinking leads to publication strategies, which brings us here – to a collection of my published writings.

The subject of these writings vary from marketing to supply chain, but I hope they give you context for my dedication to understanding the industry I work within and my customer (the reader).

Recent Writings

Keeping Up with the (Delivery) Jetsons: Creative Order Fulfillment Strategies from the Pandemic
Keeping Up with the (Delivery) Jetsons: Creative Order Fulfillment Strategies from the Pandemic

Current order fulfillment trends are driven by customer satisfaction & cost savings, and we break down the most important and urgent ones.

A Parcel RFP Guide: Five Critical Components to Consider
A Parcel RFP Guide: Five Critical Components to Consider

As a shipper entering a parcel carrier bid process, you are subject to a great deal of doubt and risk from the unknown.

Three Transportation Missteps You Don’t Want to Make
Three Transportation Missteps You Don’t Want to Make

GMT’s fifth annual Benchmark Report, The Impact of Brand Strategy on Parcel Transportation, is here. And there’s a lot of data and insights to explore, ranging from influential industry trends to strategic best practices that can be applied to a variety of supply chain obstacles. Our purpose with the report first and foremost is always to … Three Transportation Missteps You Don’t Want to Make

3 Steps for E-Commerce Success
3 Steps for E-Commerce Success

E-commerce stores are becoming more commonplace. Unfortunately, the task of creating a store easily overshadows the creation of a sales strategy.

Guerrilla Sales & Marketing: 3 Web Metrics You Can’t Afford to Ignore in 2019
Guerrilla Sales & Marketing: 3 Web Metrics You Can’t Afford to Ignore in 2019

If there’s one takeaway from 2018, it’s that the internet is changing. Search engines have more content than ever before to sort through, and they’re increasingly expected to provide the best results. Transparency has been taken to a new level as privacy protection laws and website accessibility lawsuits increase. A website’s online reputation is now factored into search rankings as Google continues to prioritize expertise and industry knowledge.

Guerrilla Marketing: Grow Your Brand with Data-Driven Design
Guerrilla Marketing: Grow Your Brand with Data-Driven Design

What if you could redesign your website with proven data? What if – before you ever began designing your new site – you knew the type of content your target audience wanted most, as well as what headlines, navigation menus and even colors would lead them deeper into your site to convert to a specific goal? Even better, what if that type of data were easily at your fingertips?

Google Says You Are What You ‘E-A-T’
Google Says You Are What You ‘E-A-T’

Google’s latest two algorithm updates, Medic and Birthday, each had a significant impact on where affected websites found themselves ranking within the search engine results pages (SERPs).

Stalled Out in Search Ranking? Consider Your PageRank and TrustRank
Stalled Out in Search Ranking? Consider Your PageRank and TrustRank

While there’s no free “easy button” for improving your rank overnight, a little knowledge about how PageRank and TrustRank work can take you a long way in your quest for a coveted spot in the first ten results.