Cam Elliott

Brand Identity

Corporate Brand Identity

A collection of customer touchpoints and internal style documents that I’ve created to form a corporate brand identity.

The Green Mountain Technology brand identity and look designed by Cam Elliott
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Corporate Email Design

A collection of recent corporate email designs I’ve made for my current workplace. In my role, I create both the copy and design.

A series of email designs by Cam Elliott

Mixing It Up for Events 🎉

Overall, my current company’s visual brand style is really bright, clean, with a friendly/open tone. We host a variety of events, from formal industry ones to more informal virtual happy hours, and I like to experiment with the visual style from time to time to see what garners the most attention from our recipients.

I’m also a big fan of using a handwritten font from time-to-time. Not only does this bring a more personal touch to the content and style, but it’s a nice way to visually highlight concepts.

Putting a Spotlight on Downloads 🎉

Downloads are another common email type for the company. In these emails, I aim to keep the focus short and on the resource itself – first by placing visual emphasis on the report, and then by inviting readers in with a small content preview. The intent is to keep the email relatively short.

However, I do enjoy experimenting with animated gifs in emails to grab the reader’s eye. Below are a few examples of recent GIFs I created.

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Company Brand Book

GMT Brand book designed by Cam Elliott

It took me a great deal of time to put this brand book together, and I reviewed countless brand and style guide documents from other companies in the pursuit of putting something fresh but helpful together. Hopefully, someone else will find these pages helpful to their own design structure, too.

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