Here, you’ll find a collection of my brand identity related projects. My most recent work comes from Green Mountain Technology (GMT), where I work as the brand manager and designer.
Why Does Brand Identity Matter?
It might seem like a pretty abstract concept, but your brand identity is actually one of the most important things for your business.
Much more than a logo or a tagline, your brand identity is the personality of your company come to life. Done well, a strong brand identity sets you apart from the competition by helping you connect with your customers and build trust.
Creating A Brand Identity Requires Many Hats
Not only am I responsible for creating the look, feel, and voice of the brand, I oversee a variety of the platforms and touch-points used to communicate that identity. For example, I am the web designer and developer, I design emails, and all of our sales collateral.