Digital Marketing

E-commerce stores are becoming more commonplace. Unfortunately, the task of creating a store easily overshadows the creation of a sales strategy.

If there’s one takeaway from 2018, it’s that the internet is changing. Search engines have more content than ever before to sort through, and they’re increasingly expected to provide the best results. Transparency has been taken to a new level as privacy protection laws and website accessibility lawsuits increase. A website’s online reputation is now factored into search rankings as Google continues to prioritize expertise and industry knowledge.

Google’s latest two algorithm updates, Medic and Birthday, each had a significant impact on where affected websites found themselves ranking within the search engine results pages (SERPs).

While there’s no free “easy button” for improving your rank overnight, a little knowledge about how PageRank and TrustRank work can take you a long way in your quest for a coveted spot in the first ten results.